Scaling a B2B Visitor Intelligence Platform That Turns Anonymous Traffic into Sales Leads

It helps marketing and sales teams see which companies are visiting their website even if nobody fills in a form. It displays visitor data in real time, tailors the website’s content based on the visitor’s company, and passes identified leads directly to CRM systems. We joined the development of the existing product to refine the interface, add new features and ensure its ability to process large volumes of data in real time.

ClientNDA

CategoryB2B / SaaS / MarTech

CountryGermany

20%

Traffic Identified

Up to 20% of anonymous B2B website visitors get identified in real time, no cookies needed.

600K+

Companies Identified

The platform has identified over 600,000 companies across its customer base.

30%

Shorter Sales Cycles

Real-time intent signals and lead prioritization cut sales cycles by 30%.

101%

Higher Conversion

Smart Page's automatic personalization lifts conversion rates by up to 101%.

45%

Higher Close

Rates Better-prioritized, better-timed leads translate into a 45% jump in close rates.

60%

Cost reduction

Automated identification and workflows enable a 60 per cent reduction in costs per lead.

Built to Scale

The platform became stable enough to grow with the client's expanding customer base across European B2B markets.

The Platform Wasn't Keeping Up with Growth

We rebuilt the parts of the platform that couldn't keep up, so it could handle the growing data volume and user load without falling apart.

Real-time Dashboards Were Too Slow

Leads Were Being Lost to Manual Work

All Visitors Saw the Same Content

5.0

On Clutch · verified reviews

Read on Clutch

“VRB understood our business, not just the tech. They rebuilt our legacy platform into something fast, reliable, and actually usable.”

AI Learning Platform

Turns study materials PDFs, notes, and lectures into quizzes, flashcards, and personalized learning sessions. Helps students learn faster through active recall and spaced repetition, with a focus on exam preparation. Joined an existing prototype, rebuilt the codebase, and continued delivering new features across the platform.

800K+

Students

Learning Workflow

Tool Switching

Digital Art Community Platform

MetaHumanArt is a social platform for the art world profiles, portfolios, exhibitions, events, and editorial content, all in one place. The client had an existing WordPress site that wasn't working. We rebuilt it as a proper web product: new architecture, full feature set, and an admin panel for the editorial team

0→1

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Content Layers

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